Home staging
From lived-in to list-ready
Presentation influences perception, and perception influences price. We prepare each home for the market with care, and we walk the home with each vendor so the details are covered.
Prepare now, pay at closing
Through Corcoran Icon Properties, our sellers can choose from three Icon Concierge programs to fund pre-sale preparation, from a fresh coat of paint to a full renovation, without paying up front. Jenn helps you decide whether improvements are likely to pay off and which program fits.
Icon Concierge Express
Powered by Notable
Up to $75,000 for staging, paint, repairs, cleaning, moving and other prep, with nothing paid up front.
Repaid with interest and fees from your sale proceeds at closing, or sooner if the listing ends or 12 months pass. Subject to credit approval. Loans are made by Notable Finance, LLC or its partner lender, not by any real estate broker or agent.
Icon Concierge
Powered by HouseAmp
Funding for larger pre-sale improvements such as roofing, flooring, landscaping or systems, up to $250,000 secured by home equity, with smaller credit-based options.
No payments for the first year on the equity-based loan, which is paid off at closing. Rates and fees depend on the lender. Currently for single-family primary residences; estates, LLCs and sales under a power of attorney do not qualify.
Icon Concierge Pro
Powered by Freemodel
The white glove, full-service option. A dedicated project director manages design, permits, contractors, quality control and staging from start to finish.
A fixed bid with no upfront payment; Freemodel is paid when the home sells. Lending partners may set limits or run credit checks. Freemodel does not handle additions or new construction.
Programs are offered by independent companies, and each has its own approval, costs and terms. Program details as published by each provider in October 2026 and subject to change; review the provider’s terms before you apply.
Why staging matters, by the numbers
- 83%
of buyers’ agents say staging helps buyers picture the property as their future home.
- 7.1%
Staged homes can sell for up to 7.1 percent over list price, and about nine days faster.
- 3 rooms
Living rooms, primary bedrooms and dining rooms are the most impactful spaces to stage.
Figures from the National Association of REALTORS® Profile of Home Staging. Results vary by home and market.
Tailored improvements for maximum impact
Flooring specialists. Paint crews. Landscapers. Certified stagers. Professional photographers. The same trusted vendors on every listing, scheduled and supervised by the team.
Staging is not decorating; it is marketing. We craft an environment that speaks to how buyers want to live, with attention to psychology, flow and impact, so the home connects the moment someone walks through the door.
Staged homes sell faster. They sell for more. And they stand out in a crowded market.
See the difference
Curious to see more transformations? Watch the full Drab to Fab video series, where Jenn walks through homes before and after preparation.
Want to know what your home needs?
Jenn will walk the home with you and outline the preparation that pays, and the work that does not.
(415) 302-3198
DRE #01339863
Corcoran Icon Properties, 100 Drakes Landing Road, Suite 125, Greenbrae, CA 94904