Marketing plan
How we market your home
Your home deserves to shine. These are the strategies we use to capture buyer attention and the strongest result, from the launch plan to the photography.
The launch strategy
Marketing a home is not one size fits all. This is the four-phase plan behind every listing.
Planning
- Sign the listing agreement
- Complete the disclosure package
- Staging consultation
- Discuss repairs or cosmetic preparation
- Consider pre-inspections
Advisory
- Finalize the pricing strategy
- Finalize the marketing plan
- Facilitate property improvements
Pre-market preparation
- Design marketing collateral
- Staging preparation
- Photography, video and 3D media
- Broker outreach
On the market
- Property syndication and marketing
- Broker tours and open houses
- Showings by appointment
- Review offers
- Negotiation
Coming to market
Discover: price with precision
Your home must be priced correctly using market data to earn the highest selling price. Together we review every factor and the key analytics available to determine its value accurately.
Prepare: elevate presentation
Staging vastly improves marketability. Whether that means bringing in furniture or landscaping the property, the goal is an inviting space buyers can picture as their own, which sells faster and for more.
Capture: tell a visual story
We work with professional photographers and videographers to capture the best of your home and neighborhood, paired with descriptions that highlight what makes it unique.
Launch: make a memorable debut
Creating buzz builds buyer interest and more views online, which is why we develop a custom campaign to position your home for success.
Open houses and online exposure
Our open houses are curated experiences that build momentum, planned with precision from signage to appointment-only showings, while preserving your privacy.
Over 90 percent of buyers begin their search online, so your home is visible on the most influential sites across the globe, and it is presented with photography, video and a 3D Matterport tour so buyers can explore every corner from anywhere.
Your home has a story
We go beyond beds and baths to capture what makes your home unique. Writers, designers and visual storytellers create the connection that moves buyers to act, eye level to sky level, with drone, photo and video.
Virtual selling program
Simple and convenient. From consultation to closing, nearly every step can be handled online.
Virtual consultations
Video appointments to discuss your goals, review market analysis and determine the most accurate value of your home.
Photos, virtual staging and 3D tours
Digital media produced to promote and showcase your property online.
Digital marketing and promotion
Our national and local network makes sure your property reaches agents and buyers.
Electronic signatures
Most paperwork can be completed and signed online.
Home inspection
You can step outside while the inspector completes the inspection and report.
Escrow
We arrange a time to sign the final paperwork with a notary. This is usually the only in-person step.
Closing
Place the keys in the mail and have your proceeds wired to your bank account.
See the plan for your home
Every listing gets its own marketing plan. Book a call and Jenn will walk you through what yours would look like.
(415) 302-3198
DRE #01339863
Corcoran Icon Properties, 100 Drakes Landing Road, Suite 125, Greenbrae, CA 94904